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2005 Mendelsohn Affluent Study: Barron's Demographic Profile
Target Audience Composition Index
Total Audience 432,000 100% 100
Men 327,000 76% 150
Women 105,000 24% 49
Household Income: $100,000+ 367,000 75% 116
Household Income: $200,000+ 103,000 24% 191
Personal Income: $100,000+ 167,000 39% 194
Personal Income: $200,000+ 52,000 12% 313
Household Assets: $1 Million+ 307,000 71% 148
Household Assets: $2 Million+ 160,000 37% 214
Graduated College+ 335,000 78% 138
Top Management 106,000 25% 149
Top Management/Personal Income: $200,000+ 33,000 8% 329
Top Management/Company Size: 1,000+ Employees 32,000 7% 2392

Average Median
Age 50.4 51.5
Household Income $191,753 $133,073
Personal Income $107,086 $90,313
Household Assets $2,098,975 $1,520,824

Base: Heads-of-Households; HHI: $85,000+
Source: 2005 Mendelsohn Affluent Study

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