Reader Profile
2005 Primary Reader Survey

Readership
Average time spent reading	2 hours, 12 minutes
At-home readership	97.2%
First read Barron's on the weekend	83.3%
Take any action after reading Barron's editorial	97.2%
Take any action after seeing advertisements in Barron's	61.7%

Demographics
Male/Female ratio	91/9
Average age	56 years
Graduated college or more	82.5%
Household income: $100,000 or more	65.9%
Average household income	$281,000
Personal income: $100,000 or more	61.8%
Average personal income	$236,000
Household net worth: $1 million or more	58.4%
Average household net worth	$3.3 million

Base: Total Respondents
Base for Personal Income: Employed
Source: Barron's 2005 Primary Reader Survey