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Primary Reader Survey
Demographic Profiles
Categories
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Investment Profile
2005 Primary Reader Survey
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| Portfolio |
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| Made 25 or more securities transactions in the past year |
38.6% |
| Average number of securities transactions in the past year |
40 |
| Value of household securities: $500,000 or more |
65.6% |
| Value of household securities: $1 million or more |
45.5% |
| Average value of household securities |
$2.2 million |
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| Types of Investments Currently Own |
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| Stocks |
85.1% |
| Bonds/government securities |
49.4% |
| Mutual funds |
74.0% |
| Retirement accounts |
91.0% |
| Futures/options |
11.9% |
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| Use of Brokerage Firm |
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| Use any brokerage firm |
94.7% |
| Use a full-service brokerage firm |
71.2% |
| Use a discount brokerage firm |
73.5% |
| Trade online |
60.5% |
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Base: Total Respondents
Source: Barron's 2005 Primary Reader Survey
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