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Investment Profile
2005 Primary Reader Survey


Portfolio
Made 25 or more securities transactions in the past year 38.6%
Average number of securities transactions in the past year 40
Value of household securities: $500,000 or more 65.6%
Value of household securities: $1 million or more 45.5%
Average value of household securities $2.2 million

Types of Investments Currently Own
Stocks 85.1%
Bonds/government securities 49.4%
Mutual funds 74.0%
Retirement accounts 91.0%
Futures/options 11.9%

Use of Brokerage Firm
Use any brokerage firm 94.7%
Use a full-service brokerage firm 71.2%
Use a discount brokerage firm 73.5%
Trade online 60.5%

Base: Total Respondents
Source: Barron's 2005 Primary Reader Survey

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