Individual Investors: Investments Owned
2007 Print Primary Reader Study

Percentage of Primary Readers' Households
Owning the Following Investments

Most Common Investment Vehicles

(1) Net includes: IRA/SEP/Roth IRA 78.5%, 401(k) 44.5%, Pension/Defined Benefit Plan 35.3%, Other Retirement Plans/Accounts 18.6%.

(2) Net includes: Antiques/Fine Art/Collectibles 25.3%, Coins 21.2%, Precious Metals 15.2%, Stamps 8.9%, Precious Gems 8.0%.Note: Multiple responses.

Note: Multiple responses.

Base: Total respondents answering.

Investment Vehicles (continued)

(3) Net includes: Income-Producing Residential Real Estate 16.8%, Undeveloped Land 17.8%, Commercial Real Estate 12.5%.F

(4) Net includes: Franchises/Limited Partnerships 16.4%, Venture Capital 4.8%.

(5) Net includes: Futures 3.0%, Options 10.1%.

Note: Multiple responses.

Base: Total respondents answering.