Demographics: Profile of Affluence
2007 Online Subscriber Study Highlights

Barron's online subscribers tend to be male, middle-aged and well-educated. Moreover, they are extraordinarily affluent, with an average personal income of $246,000 and an average household net worth of $3,401,000.

Demographic Profile

Sex: 91.3% male
     7.7% female
Age: 53 years (average)

Base: Total respondents answering

Education

Base: Total respondents answering

Level of Affluence

Personal Income:

$246,000 Average
$144,000 Median

Household Income:

$381,000 Average
$169,000 Median

HHI Base: Total respondents answering.
Personal Income Base: Employed respondents answering.

Household Net Worth:

$3,401,000 Average
$1,452,000 Median

Base: Total respondents answering.