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Display: National Advertising Rates -- 2008 Info
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National Non-Contract Rates
| Ad Size |
General |
WSJ
10%
Combo |
| Full Page |
$32,958 |
$29,662 |
| Full Page Spread |
65,916 |
59,324 |
| Jr. Page |
28,014 |
25,213 |
| Jr. Page Spread |
56,028 |
50,425 |
| 1/2 Page |
17,344 |
15,610 |
| 1/2 Page Spread |
34,688 |
31,219 |
| 1/4 Page |
8,674 |
7,807 |
| 1/8 Page |
4,339 |
3,905 |
| 1/16 Page |
2,169 |
1,952 |
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National Contract Rates
| Contract Volume Rates
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| Pages |
Discount |
| 4 |
4% |
| 7 |
8 |
| 10 |
10 |
| 13 |
12 |
| 17 |
14 |
| 22 |
16 |
| 26 |
18 |
| 39 |
20 |
| 52 |
22 |
| 78 |
24 |
| 104 |
26 |
| 130 |
28 |
| 156 |
30 |
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Category Rate: Automotive, Education, Financial Advisory Services / Publications, National Retail Products, New Issue and Financial Announcement, and Travel advertisers are eligible for a special 30% discount. National Retail includes price-point advertisements from retailers and manufacturers.
The Category Rate is only available nationally. Also, Category Rates do not qualify for an additional 10%
Wall Street Journal combination discount.
Color: The rate for color advertising is 35% added to the national advertising rate. Full-page spread-bleed, full-page spread, and full-page advertisements are accepted for color; junior-page, half-page vertical and half-page horizontal, and quarter-page horizontal advertisements are accepted for color as available per issue. Only available nationally.
Guaranteed Positions: Selected guaranteed pages or positions in Barron’s, when available, are 15% additional and are only available nationally. Top of advertising column and next to or under reading matter are 15% extra, when available.
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| Two-Year Contract Volume Rates |
| Pages |
Discount |
| 208 |
29% |
| 260 |
31 |
| 312 |
33 |
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| Contract Frequency Rates |
| Issues |
Discount |
| 6 consecutive weeks |
2.5% |
| 13 per year |
2.5 |
| 26 per year |
5.0 |
| 52 per year |
8.0 |
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Special Ad Packages, Unique Content
Run the ‘Table is a package founded on Barron’s marquee event — the annual Roundtable. It offers economies to advertisers that appear in all three Roundtable issues.
Barron’s Corporate Power Package combines three special news reports — Most Respected CEOs, the Barron’s 500, and Most Respected Big Companies — into one targeted and efficient buy.
Barron’s Luxury Suite joins two Luxury Homes special reports with one on Luxury Autos to create an extraordinary opportunity for Luxe marketers to reach our affluent readership.
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