Four-Color Advertising Material Requirements
Digital material required: PDF (preferred), Post Script (EPS).
Film is not accepted.
Color material is not accepted from AP AdSend.
Type Fonts: Include all screen and printer fonts with digital files. Try to avoid using style attributes offered in application tool bars. Use actual typefaces for best results. No multiple master (MM) fonts of any kind.
Graphics: Provide all high-resolution scans in place.
File Transporting: CD, floppy diskette (3 1/2"), Zip disks and Jaz disks are supported.
Proofs: Provide proofs for digital ads. Digital proofs are acceptable. If there is no proof supplied, the agency accepts the responsibility for the final print outcome. Screen ruling – Dow Jones outputs at 100 lines per inch. Round dots preferred. Dot gain – for best print results, compensate for 35% dot gain (tone value increase) in the midtone dot at 100 line screen.
Dot Size Requirements for 100 Line Screen
The following dot-size requirements compensate for newsprint dot gain (TVI):
| Color |
Detail
White |
High-
lights |
Quarter-
tone |
Midtone |
Shadow |
| Cyan |
0% |
5% |
20% |
36% |
60% |
| Magenta |
0% |
2% |
14% |
28% |
50% |
| Yellow |
0% |
2% |
14% |
28% |
50% |
| Black |
0% |
0% |
0% |
10% |
80% |
Dow Jones/Barron’s limits the use of 100% cyan, magenta, and yellow in two- and three-color combinations. All areas containing 100% ink coverage over one inch in size must be screened back to a maximum of 90%.
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Other Color Quality Reminders
Maximum Color Density: 220%-240%. Two secondary colors should not exceed 90% each. Single colors not intended to print solid should not exceed 80%. For optimum results use Under Color Removal (UCR) or Gray Component Replacement (GCR) when preparing files.
Maximum Four-Color Black: 80% black, 40% cyan, 20% magenta, 20% yellow.
Text & Graphics: Type should only be surprinted in areas having tint values of 30% or less. Four-color reverses should not be smaller than 18 point and should be reversed out of areas having at least 70% tone value in black, magenta, or cyan. Remove all colors under reverse to avoid registration problems.
Unsharp Masking: Printing may soften dots. When the subject matter permits, unsharp masking should be considered.
Closing Times: If the advertiser wishes to see an advance digital proof, material deadline is 14 days prior to insertion or 7 days if the advertiser does not require a proof.
Modes of Material Submission:
Black and White Only
Via Internet: https://www.epic.dowjones.com
AP Adsend (1.800.223.7363)
Code for Dow Jones is MACHI
Black and White Only
Via Internet: https://www.epic.dowjones.com
Disk with match proof to the following address:
Barron’s Advertising Services Center:
Attention Color Lab
8251 Presidents Drive
Orlando, FL 32809
AP Adsend color transmission prohibited due to conflict in color specifications.
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