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Classifieds: National Advertising Rates -- 2007 Info

Frequency Rates

Within One Year Rate Per
Column Inch		 Rate Per
Half Inch
National $360 $180
Barron's /
WSJ Combo*		 Rate Per
Column Inch		 Rate Per
Half Inch
National $324 $162

* Barron’s/Wall Street Journal combination rates reflect Barron’s rate if advertiser is running in both publications. WSJ rates are in addition to this rate.

 

Frequency Discounts Discount
8 issues in one year 10.0  
13 issues in one year 14.0  
26 issues in one year 18.0  
52 issues in one year 22.0  

Units and Rates

  1. Full Page
    10" x 9 " or 25.40 cm x 22.86 cm
    $18,000 B&W
    $24,300 4C
    $16,200 B&W w/WSJ Combo*
    $21,870 4C w/WSJ Combo*
  2. Bannered Half Page
    4.5" x 9" or 11.43 cm x 22.86 cm
    $8,100 B&W
    $7,290 B&W w/WSJ Combo*
  3. Quarter-Plus Page
    4.5" x 5.4" or 11.43 cm x 13.72 cm
    $4,860 B&W
    $4,374 B&W w/WSJ Combo*
  4. Standard Unit
    4.5" x 3.5" or 11.43 cm x 8.89 cm
    $3,240 B&W
    $2,916 B&W w/WSJ Combo*
Classifieds Chart

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